Leftfield was approached by the player development arm of Resorts World Bimini Casino to develop assorted collateral material for some of their high-profile casino events. We were confront with two challenges - the first challenge was helping to define their brand identity. The Resorts World Bimini brand had not fully developed a brand of its own, which lead to some marketing material that lacked clear messaging and unique brand identity. The second challenge was timeline driven. An ad hoc approach to marketing collateral had become time consuming and drop dates for event mailers were approaching the event dates themselves. 

Leftfield toured the facility in order to absorb first hand the resort’s finer details and their unique position in the market. What we found is that Resorts World Bimini was less high-luxury family destination, but instead, a more anonymous and quiet hideaway. In this case, a player’s hideaway. We forged a message that was more closely aligned with this theme and created varying “vignettes” for each of their casino events. Once deadlines for immediate events were satisfied, Leftfield created templates for each event based on the approved vignettes to be used throughout the year. 

This approach helped streamline production schedules and gave the client greater control of production timelines.